Secondary Research - what's it all about?

KnowledgeWorks offers all the usual research services, but at our core, we like to focus on Secondary Research & Analysis. What exactly is that, I hear you ask…

- It’s about the first stage of any research project, maybe even before a research project.
- It’s about understanding as much as you can about your market before you go out and conduct primary research by talking to people.
- It’s not expensive.
- Usually, it’s amazingly worthwhile.
- You can even do some of it yourself (be careful though, some results need to treated with caution).

More to come on this blog on the How-To’s of Secondary Research, but for now, bear it in mind whenever you need to:
- Develop a new market
- Launch a new product
- Change your pricing or product offering
- Or most importantly when you’re making any strategic decision about your business.

What is the point of doing any of these things, without understanding your market?

Not a lot, when you think about it.

Know your market, know your competitors, know your customers, know your market size and potential, know your market’s trends and drivers.

To do this, in the first instance, use Secondary Research & Analysis.