More on Twitter, and it's not good

Ok I'm not encouraged. Over on his blog, Frank Fullard reports on new research collated by the Economist magazine:

- 10% of twitters generate 90% of tweets (compared to 30% on other social networks)

- 20% of those who have signed up have never tweeted at all

- over 50% tweet less than every 74 days.

My interpertation of these statistics is that regular tweeting will only reach a certain audience, likely to be those who are online a lot and who are heavy users of social networks. Great if this is your target market, but what if it's not? Is the whole exercise then a waste of time and resources?

The most common benefit that seems to be quoted for regular Twitter use is: if you're travelling, waiting for a plane or train, or staying in a new city etc then tweeting your whereabouts might win the attention of an old aquaintance who will come and keep you company.

Sigh. Not a key twitter-selling point in my opinion (when would I get to read my book?!)

It's not encouraging, but still, I've been tweeting for just a few days now. I'll reserve judgement for the moment!