Kickstart your business

I found a great site the other day - it’s called Kickstarter.

Basically if you have an idea for a venture that requires some funding, go to Kickstarter, describe your idea and say how much you need.

If they wish, individuals can then pledge small amounts towards your goal amount: if the total is reached then they must cough up, if it isn’t then nobody is charged.

In research terms it’s an interesting way to run your idea past a number of potential (though small time) investors. A kind of small scale focus group. If nobody wants to invest then this has to say something to you.

All the same, it’s a bit of a mass market tool - a complex or niche business may not appeal to this audience. So beware.

It could suit some though, so check out http://www.kickstarter.com/ if you think it might work for your concept and budget.

And if you need help pitching your idea, be sure to contact KnowledgeWorks.