Friday, February 5, 2010

On twitter for business (in Ireland)

I haven't made up my mind about twitter for business. Yet.

I think that the true worth of twitter, especially for business, only comes once you've established your presence and built a back catalogue of tweets, followers and followings. Once you've listened and understood how others comment, then you can start to tweet in a way that's valuable to your business.

I'm going to give it a try.

I have to be honest though, I'm not expecting much. I believe (from the outside) that Twitter is essentially a personal social tool, not business. But let's wait, and tweet, and see.

The big hitter opportunity will arrive when I've something I want to promote, or to test. Until then I'll tweet and watch, and listen. And I'll keep you posted.

And in the meantime, here's some good reading for you: an interesting piece from US-based Mashable to get you started on why the big brands tweet, and how they do it.

No comments: