Does it feel sometimes that you spend all your time updating your profiles, and not enough actually working? I guess the success of these efforts depends on the business we're in, and our need. Certainly we're told by the 'experts' that not maintaining these presences is online business suicide, and I can see where they're coming from with that. But is this going to help us win business, or are we just covering necessary bases?
Moreover, it's evident that getting good search engine results is all about maximising the quality of our content, on our websites, profiles, blogs etc. So we spend yet more time refreshing our content, but to what avail?
A quick and dirty search reveals a dearth of specific examples of increases in sales through use of a blog or linkedin etc. Instead, there are many examples of slow burning successes: improvements in networking and knowledge-sharing and improvements in brand visibility and general image. Internationally there are amazing stories of new product launches or media campaigns which have taken off through Twitter or Facebook.
On a local level however, I think some more justification is required. For example, this blog is quite new, and in order to ascertain just how much time and resources I should devote to it, some more detailed research is in order.
In fact any business which is considering spending time every day or every week on online networking or blogging must justify this use of resources.
So, my mission for the next few days is to do just that - justify the time we're spending in defence of the Attack! Stay tuned for the results...
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