- Who are you customers?
- How many of them are there?
- What are they currently buying?
- Do they need you?
- Who are your competitors?
- Is anyone doing your ‘thing’ already?
- Are they doing it well?
- Are your customers happy?
- How can you talk to them and sell to them?
- Can your customers afford you?
- Are you cheap or expensive?
These are the kinds of questions you need to ask if you're an early stage business or you're considering expansion into a new area or niche.
Don’t go spending your hard earned euros on product development, early stage sales efforts and marketing – DO this research first and find out if it’s worth the effort.
- How many of them are there?
- What are they currently buying?
- Do they need you?
- Who are your competitors?
- Is anyone doing your ‘thing’ already?
- Are they doing it well?
- Are your customers happy?
- How can you talk to them and sell to them?
- Can your customers afford you?
- Are you cheap or expensive?
These are the kinds of questions you need to ask if you're an early stage business or you're considering expansion into a new area or niche.
Don’t go spending your hard earned euros on product development, early stage sales efforts and marketing – DO this research first and find out if it’s worth the effort.
And for help with your research and analysis, contact KnowledgeWorks.
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